Category Archives: Advertising & Marketing

Reasons Why a Person May Be Experiencing Back Pain

Aches and pain become more frequent as a person ages. Most people fail to realize just how many things in their daily lives can cause pain in their extremities. Among the most commonly affected areas when it comes to these aches and pains is a person’s back. Finding the right treatment for lower back pain will not be easy, but well worth the effort a person invests. Seeing a chiropractor is a great way to get to the bottom of what is causing back pain. There are a number of common causes for back pain and here are just some of them.

Strenuous Weekend Activities

For some people, the weekend is a time when they cut loose and get some things accomplished. Doing things like playing a round of golf or a game of basketball on the weekends can be fun, but straining on a person’s back. The only way to keep the back protected during strenuous activity is by taking the time to stretch and wear protective gear. Getting a back brace is a great way to alleviate the strain a person feels and can allow them to prevent serious injuries to this part of the body.

A Physically Demanding Job

If a person spends their whole day lifting items at work, it is only a matter of time before they experience back pain. Many of the jobs out there are physically demanding, which means a person will have to take the proper precautions to prevent injury. Often times, the technique a person uses to lift items at work is the main culprit of their back problems. Learning how to bend their knees and keep their back straight during a lift can help an individual greatly. By taking these factors into account, it will be easy for a worker … Read More ...

Attracting and Retaining High End Clients for Your Law Firm

In many businesses, about 80% of the revenues come from 20% of the clients. Attracting high end clients will impact your website design and marketing strategy.

High end clients don’t think and operate exactly the same as the typical client walking through the door. They care much more about the quality of the service than they do about the cost.

Let Price Reflect the Quality

Brioni makes the world’s most expensive men’s suits. Since 1995, they’ve been dressing James Bond. When the economy hit a severe downturn in 2008, Brioni decided to practice some reverse psychology on his clients by introducing the absolute highest quality – and highest priced – suits. Only 100 suits are made each year from the absolute best fabrics with white gold stitching. The cost? Upwards of $40,000. There is a waiting list.

If you want high end clients, remember that they don’t trust cheap anything. They may bargain a better price because they can, but quality is what closes the deal. Emphasize customer service, not price.

Special Clients Expect Special Perks

Special perks are essential for favored clients. Clients who provide a lot of business to the firm will expect to receive something that the average client doesn’t get. It doesn’t have to be monetarily valuable, but is something “more.” Put some thought into adding perceived value to the services provided to only a few clients.

In marketing, it’s a bit like a sandwich. Your normal services are the meat. Special bonuses are the bread on top and bottom, preceding and following the primary services the client needs. This may be something as small as stocking a particular brand of tea or scotch for a favored client.

Deliver Consistent and Superior Customer Service

This is what keeps a high end client coming back. They always … Read More ...